Picture Postage Stamps
Updated: February 19, 2011
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Canada Post Introduces First Truly Personalized Postage Stamps

Picture Postage StampsPersonalized postage stamps were introduced to Canadian consumers on April 28th, 2000. The new product, called Picture Postage, was made available through Canada Post retail outlets.

The stamp design was a two-part product consisting of an outer stamp frame and a personalized sticker. What made the product unique was that consumers could design the picture that appeared on the sticker that was to be placed inside the frame.  This way they could create their own stamp using pictures of loved ones, pets, wedding photographs or even corporate logos. Canada Post was the first postal administration to offer this type of product.

In order to obtain a sheet of stamps, the customer had to supply a photograph or artwork, pay a premium above face value, and mail the order with the printer, Ashton Potter (Canada) Inc.

Stamps were supplied in sheets of twenty-five self adhesive stamps with a frame and a blank centre, and a separate sheet of twenty-five stickers containing the customer’s artwork or photograph. The customer had to assemble their own stamps.

The Picture Postage stamps were also placed on sale at Canada Post retail outlets in booklets containing several pre-designed stickers for the customer to add to the frame, similar to the previous Greetings Stamps. These were sold at face value.

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Picture Postage Stamp
Single with backing from booklet pane

Picture Postage Stamp
Single die cut to the shape of perforations from 2000 second quarter stamp pack and the 2000 annual souvenir album.

Assembled Stamps, used

Picture Postage StampPicture Postage Stamp
Picture Postage StampPicture Postage Stamp
Picture Postage StampPicture Postage Stamp

Customer Personalized Stamps

Picture Postage StampPicture Postage Stamp
Canada Picture Postage Lighthouse

Booklet Cover
(click on images for enlargements)

Picture Postage Stamp
Front cover
Picture Postage stamp
Back cover
Picture Postage Stamp
Inside front cover

Production Details

Face value: 46c
Date of Issue: April 28th, 2000
Design: Steven Spazuk
Dimensions: Stamp: 40 mm x 32 mm (horizontal)
Booklet: 5 stamps plus 5 different labels
Pane: 25 stamps (Mail order only for personalized stamps)
Gum Type: Pressure sensitive
Paper Type: JAC
Perforations: Kiss cut, 11.7 x 11.7
Printer: Ashton Potter
Printing Process: Lithography in 5 colours
Tagging: General, 4 sides

Picture Postage Stamp Sheet

Picture Postage on Twitter Picture Postage Twitter

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